Marketing Essay -- Business Management Studies

Marketing Marketing is about understanding the customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence the customer’s behaviour. Aims and objectives An aim is a statement of purpose that outlines what the business wants to achieve, it is a general goal e.g. to gain profit. An objective is a statement of how the business will achieve their aims it contains specific numbers and dates, they are SMART. For example achieve 4% profit by the end of 2006 Businesses need to have aims and objectives in order to have a direction to follow and gain the best they can out of their business. Objectives of a business need to be SMART, this means: * Specific†¦They need to relate to the issues and the market in which the organisation is involved is involved. * Measurable†¦ They need to see if they have been successful in achieving the objectives * Achievable†¦They must be realistic for the business to be able to achieve, where they’re not too difficult so there’s a lot of pressure on the business and not too easy. * Realistic†¦ The objectives must relate to the business and its activities and must not be too far-fetched. * Timely†¦ they must plan how and when they need to be achieved. The marketing aims and objectives are a part of the marketing plan. The marketing objectives and are also SMART and like all the other departments within the business they need to build towards the aims and objectives of the business as a whole. Marketing objectives must involve understanding the needs of the customers; they also need to stay ahead of their competition. The market research the department carries out helps to determine what their objectives ar... ...blend of the marketing mix will persuade a customer to buy the product and stay loyal to the business. It is also important that the business has a specific blend just for them because of their aims and objectives as a business, for example a supermarket needs to keep a different blend to a fast food chain as their targeted customers have different needs. Overall the marketing in a business plays a very important role in how successful a product and therefore a business will be, as a good marketing strategy will attract more customers and gain more profit for the business. The marketing department mainly relies on help from other departments and the marketing mix (it is important to have the right blend). If the business uses the right strategies to fit the product/service they provide then they will be successful in achieving their aims and objectives.

Mobile Phone Disadvantage

Mobile phones are an invention of this current century that many people never believed would come to be the technological sensation that it has become today. If you only look back a few years, a mobile phone was actually considered a luxury and not the necessity that it has come to be. It was certainly not affordable by everyone. And then suddenly out of nowhere almost everyone has a mobile phone and not many can imagine a life without it. It seems that everyone is carrying a cell phone, no matter who you are, your age, student, businessman and we have become a nation and world of cell phone addicts. It is for a fact that having a mobile phone now a days is a sort of a necessity and it is an inevitable truth that mobile industry is taking everyone by a storm. From the very basic thing of making a call to texting, and now internet access for just a touch of your finger tips. Regardless any negative issue mobile phone had given a very big impact to this generation to improve everything. Do you have one of these? or do you know somebody who enjoys having such stuff? I do have one of those too and I wont deny the fact that I enjoys using them. There are a lot of advantages and dis advantages of using this kind of device. It is actually depend on the user itself weather he or she want to use it properly and make their life easier or the other way round which mean to use this helpful device for a negative purposes. In here there are some advantages which is coming from mobile phone that really help human for their daily business. Moreover a negative aspect also must be highlighted to ensure that all the mobile phone users will aware that this such a small device can drive them to a disaster. Emergencies As we are aware that mobile phone can be use any time, any where by clicking a few button it can be connected to a person that we want to. For example, If we are suddenly involved in an emergency of some type, which is very hard for us to find a public phone or go to somewhere for a help, by having this kind of devices we have almost immediate access to emergency services such as the police, fire or medical services. If there is a dangerous person on the loose in any certain neighbourhood law enforcement can contact each of us with instructions on what to do to stay safe. Information involving an Amber Alert or weather alerts can be almost instantly spread community or state-wide. In a certain kind of emergency which people need some evidence to prove, they can just take or record the situation through their mobile phone and keep it inside a memory or the more advance method the user can just upload online through any channel on internet. Here we can see how effective this technology which can update an instant info without any restriction. Therefore it can prove mobile phone can be use to avoid crime, to help people in emergency and perhaps it can help your self whenever you need it. Wireless Communications As far as we are concern mobile phone can keep a lot of data in it, which mean we can keep our contact, picture, song, video and etc. With this kind of ability it prove how powerful this device which mean by a single click it will show our family contact, it shows our friend contact and by a single click it can show your picture which can remind you on your family friends and those you know. In here it prove that We have the ability to stay in touch with our families and closest friends at all times through wireless texting, email and actually talking to each other. Moreover this time the technology is improve more advance which you can straight away make a video contact live on the phone. Even the distance is far, it will not isolate you and it will help human to keep in touch to any one that we want to. Not only use for those that we know, mobile phone is very useful for those who are running a business and highly important for education. In some cases, this could be also a disadvantage but for now it will be listed as an advantage. Safety Feature For those who live alone, or the elderly or disabled it is almost a safety feature as these people can be checked on during the day by family or neighbors. Or if they have an emergency they can immediately get help. By carrying this small communication device with them there are no more reasons to be stuck after a fall lying on the floor with no help insight. Families of these same people do not have to have someone with them all the time anymore as it often was in the past. But just as it is with everything else in life, with the advantages come the disadvantages. For every one advantage there are several disadvantages. Driving and Cell Phones Cell phones have become a bit of a hazard when in the car. Text messaging and answering or making a call with the phone while driving have already killed many people due to car accidents. In fact some states have passed laws against texting or using a cell phone while driving. There are devices where the phone can be hooked up to the car's sound system so when the phone rings you can touch a button on the steering wheel and the call will go through the car sound system allowing you to communicate while still having your eyes on the road. Health Hazard There have been more incidents of cancer of the brain since the use of cell phones have become so wide-spread but health officials are not sure if this is due to cell phone use. The phone does omit some very low, non-toxic levels of radiation so it would be a reasonable deduction that those who are heavy cell phone users could develop some health effects. Stress Level For some people, perhaps more than we realize, constantly being connected to a ringing phone can be quite stressful. As long as that cell phone is with us, we can never have any time alone and that time of calm is necessary to unwind sometimes. So, as with everything new there are advantages and disadvantages of having a mobile phone. Just as everything in life – every new technology brings advantages and disadvantages. And this is certainly true of mobile phones.

Vaccinations Should They Be Mandatory - 1331 Words

Vaccinations: Should They Be Mandatory? Prakshal Jain 12/09/2014 Biology Honors ` Vaccinations – Should They Be Mandatory? A vaccine is a â€Å"suspension of weakened, killed, or fragmented microorganisms or toxins or of antibodies or lymphocytes† that is administered predominantly to thwart virus replication of a particular disease (Vaccine). It acts as a stimulant for the immune system of a human body which assists in developing adaptive immunity to a specific pathogen. Shockingly, vaccines themselves are created using components found in the virus or the bacteria itself (Offit). As of present, no federal vaccination laws exist in the United States of America although all states require children to be vaccinated against certain diseases before entering public schools. Exemptions are made based on religious and philosophical beliefs. Currently, most vaccines are administered by either intramuscular or subcutaneous injections, but sometimes, intradermal (in the skin), intranasal (through nasal structures) or oral (through the mouth) routes are used by doctors for administrational purposes (Winchel l). The virus’ reproduction speed drops significantly once the antigen is successfully given to the infected person. In the 20th century alone, the chances of getting life-threatening diseases has significantly reduced, or in some cases, has even been totally eliminated simply due to proper immunization of the public. Despite all the â€Å"positively startling† statistics,Show MoreRelatedMandatory Vaccination Should Be Mandatory Vaccinations1228 Words   |  5 PagesMandatory vaccinations should be required for all citizens in the U.S. Having mandatory vaccinations will allow for well protected future generations that are susceptible to less health issues. With everyone being vaccinated there will be less occurrences of these diseases and sicknesses allowing future generations a more healthy life with fewer visits to the doctor’s office and hospital. Another reason to have mandatory vaccinations is that these vaccines are safe and approved by trusted medical Read MoreMandatory Vaccination Should Be Mandatory Vaccinations1975 Words   |  8 Pageswhen I found out I would be bringing a new life into this world in late August, many thoughts and options began flowing through my head. At this time I didn’t know routine vaccinations were a choice for parents to make, I always thought they were mandatory. This being said, I began my research on the pros and cons of vaccinations. While I learned there are cons of vaccinating children, I also learned that the benefits of routinely vaccinating children significantly outweigh the risks. I chose fromRead MoreMandatory Vaccination Should Be Mandatory Vaccinations3657 Words   |  15 PagesAssa 1 Christina Assa ENC1101, 1954644 Professor Hofman 30 April 2015 Mandatory Vaccinations There is much debate to whether or not children should or shouldn’t be vaccinated. Every day there are many children and even adults who have died from diseases that could have been prevented before they came up. Immunizing our children is important so that they will stay healthy and so will other children around them. Children are at the most risk for developing diseases when they are growing up. TheyRead MoreVaccinations Should Be Mandatory Vaccinations1495 Words   |  6 PagesThe government should mandate vaccinations, and although it would sacrifice the liberty and choice for public health it would keep the well-being and health of everyone much more safe and away from the risk of disease. Most people agree that vaccinations should be mandated because of how being vaccinated keeps people safer in public environments since being vaccinated helps stop diseases from being spread, as proven by science, but people who do not agree with vaccination mandation most of the timeR ead MoreVaccination Of Vaccinations Should Be Mandatory1403 Words   |  6 Pages Vaccines Should be Mandatory in Order to Attend School Standard Number 6.4.B Jessica Crowe James H. Groves CEA3 ARGUMENT PAPER Jessica Crowe James H. Groves 30 June 2017 Vaccines Should be Mandatory in order to Attend School Standard Number: 6.4.B Protecting a child’s health is very important to parents! That is why they should vaccinate them as young children. All children should be required to have vaccinations in order to start school in every state. Each year about 85% ofRead MoreVaccination For Vaccinations Should Be Mandatory982 Words   |  4 PagesBetween 1924 and 2013, vaccinations prevented 103 million cases of polio, measles, rubella, mumps, hepatitis A, diphtheria, and pertussis (Bailey). Vaccinating is â€Å"the process by which pathogenic cells are injected into a healthy person in an attempt to cause the body to develop antibodies to a particular virus or bacterium—successful creation of antibodies is referred to as immunity to the disease caused by the particular pathogen† (Introduction to Should Vaccinations be Mandatory). Popular conflictsRead MoreShould Mandatory Vaccination Be Mandatory? Essay2213 Words   |  9 Pages Mandatory Vaccinations Parents face many different decisions when raising a child; some decisions are trivial, and others can be controversial. Whether or not to vaccinate a child is one of the most controversial choices. So controversial, in fact, that there is a political conversation of making immunizations a requirement. Many people support the movement of making vaccinations mandatory. Proponents argue that vaccines save lives, vaccine-preventable diseases have not been eradicated, and vaccinesRead MoreVaccination Of Vaccinations Should Be Mandatory1375 Words   |  6 PagesVaccines should be Mandatory in order to Attend School Standard Number: 6.4.B Protecting a child’s health is very important to parents! That is why they should vaccinate them as a young child. All children should be required to have vaccinations in order to start school in every state. Each year about 85% of the world’s youth receive vaccines that protect them against several diseases like, tuberculosis, pneumococcus, and many more. Even with great success, and improvements with vaccinations, more thanRead MoreShould Vaccinations Be Mandatory?1652 Words   |  7 PagesAudrey Miller Research Paper Draft Laura Thompson 10/21/15 Should Vaccinations be Mandatory? In today’s society, it is very common for parents to have their children vaccinated and to be vaccinated themselves. According to the Centers for Disease Control and Prevention (Source 1), more than 80% of children from the ages of 19 months to 35 months were immunized for several different diseases. I myself have always been vaccinated, but I believe that it is a person’s right to decide whether or notRead MoreVaccinations Should Be Mandatory Essay1257 Words   |  6 Pagesfeared disease. But thanks to doctors like Dr. Salk, doctors have developed a vaccination for other diseases, not just polio, which helped eradicate and eliminate many diseases that have killed millions in the past. Today, many American parents refuse to vaccinate their children due to a variety of unfounded fears. Vaccinations should be mandatory, unless a person has a medical condition that says otherwise. These vaccinations are vital to the control and eradication of deadly infectious diseases a nd